In January of 2017, Swift Financial needed help articulating its brand story. Having worked with Woden the year prior to define the narrative and product marketing strategy for its Loan Builder offering, Swift now needed a narrative to define itself as a business.
Mary led this process, crafting Swift’s brand narrative and presenting it at the company’s headquarters to key department heads. Working with the leaders at Swift, Mary helped align the team on the key drivers behind each aspect of the brand’s story. |
"Small businesses deserve better. As the leader of next-generation working capital and credit solutions, Swift Financial offers full access to a flexible and powerful suite of options designed specifically with small business in mind. With Swift, borrowers are empowered and access to capital becomes a smart tool for building long-term stability."
"Swift Financial is committed to transparent, easy-to-use solutions with a personal touch."
This work helped align and guide Swift Financial’s messaging companywide: from the marketing department to presenting itself to investors and potential business partners.
Swift Financial exited to PayPal in September of 2017.
Swift Financial exited to PayPal in September of 2017.