MARY MCCOOL
  • marymccool.com/home
  • Brand Portfolio
  • Digital Design
  • Live Performance
  • STRESS EXORCIST
  • Production Photos
  • A2B
  • Performance Résumé
  • New Paradise Laboratories
  • Pig Iron Theatre Company
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In her five years at Five Below, Mary grew from Copywriter to Sr. Copywriter, leading the e-commerce writing team and creating a wide variety of email, social, print, and web assets.

​She also helped develop the brand voice, particularly for environmental, social, and governance (ESG) efforts as well as standards for web and E-com SEO copywriting.

She was awarded the first-ever Wow Award from Customer Service for excellence in collaboration; a Gold Medallion Award for her contributions to launching Five Below’s "Buy Online, Pick Up in Store" program; and an E-commerce Team “Skittles Award for Creative Innovation."

ESG Copy for Web: https://www.fivebelow.com/thrive

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Copy for Web and App Homepages 

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Seasonal Campaign Concepting and Delivery 

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Product Packaging and Assorted Projects for Print

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UX Copy 

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  • marymccool.com/home
  • Brand Portfolio
  • Digital Design
  • Live Performance
  • STRESS EXORCIST
  • Production Photos
  • A2B
  • Performance Résumé
  • New Paradise Laboratories
  • Pig Iron Theatre Company