CureMatch needed help Guided by CureMatch's brand narrative, Mary wrote copy for the company's website. CureMatch needed

Because CureMatch customers rely on their oncologists to lead the process and guide treatment, the 

Prior to the engagement, CureMatch's website 

Using Mary's copy, CureMatch was able to express its mission, following necessary AMA guidelines

"​CureMatch uses advanced algorithms, genomics, and data from prior patients to analyze millions of cancer treatment options. These options include targeted therapy, hormone therapy, immunotherapy, and the latest cancer drugs, either used in combination or alone. CureMatch then ranks the most promising options for each individual cancer patient. Watch this video for more about CureMatch's cancer treatment roadmap."

​"CureMatch is the trusted partner oncologists — and their patients — need in order to meet the future of personalized medicine. By using advanced proprietary algorithms and analyzing a deep swath of genomic, historical, and personal data and treatment options in order to rank and score the most effective possible approaches, CureMatch is able to provide oncologists with clear, accessible, and predictive reports. This equips oncologists with actionable knowledge for each unique case, facilitating personalized treatments for a very personal illness."