Woden had already discovered the key brand narrative to elevate Bluecoat Gin above its competitors, defining it as the independent spirit with a witty, artisanal, and aspirational brand personality.
By managing the social media feeds for Bluecoat Gin and Philadelphia Distilling as well as copywriting and editing, Mary helped the team articulate this message and grow the brand's base of consumers and evangelists.
Promoting Philadelphia Distilling, craftsmanship, and merchandise:
Campaigns included supporting the Grand Opening of Philadelphia Distilling to the public. Strategy included narrowly targeted posts, enlisting local Bluecoat fans, and local media promotion. The Facebook Live video reached 8,789 people and garnered over 4K views.
The "Name the Still" contest was a fan favorite, promoting excitement and participation with the brand and the new distillery.
With continued success engaging its audience and a firm grasp on sharing its witty, artisanal, and aspirational qualities, Bluecoat exited to Samson & Surrey in May 2017